Plus500 Mobile Dominance Hits Record High, capturing 89% of trades on mobile devices, far surpassing industry averages. Almost nine in ten contracts for differences (CFDs) trades on Plus500 now take place via smartphones or tablets — a remarkable 89 percent of the broker’s H1 OTC revenue — far surpassing the industry’s Q2 2025 average of just 55.5 percent. While the wider sector has seen little change in mobile adoption rates, the Israeli broker’s share of mobile trades has climbed steadily over the past decade. But how did Plus500 achieve this?
Plus500 stands out in the mobile trading arena. In 2024, 88 percent of its OTC revenue came from mobile trades, with 84 percent of transactions executed on phones or tablets. Mobile accounted for 55.5 percent of industry CFD trades in Q2 2025, down from 63 percent in the previous quarter.
A closer look at Plus500’s historical performance reveals that the broker has consistently prioritized mobile. The post-COVID-19 period, however, marked a clear acceleration. Company financials show that mobile devices accounted for 73 percent of OTC trades in 2018, rising to over 79 percent in 2021 and more than 82 percent in 2023.
Revenue figures suggest it’s not just new traders turning to smaller screens. In 2018, more than 75 percent of the firm’s total revenue came from mobile-based trading, increasing to over 79 percent in 2020. By the same year, CFDs revenue from mobile had surpassed 83 percent, reaching a record 89 percent in the first half of 2025.
Plus500 Mobile Dominance Reshapes CFD Trading
The industry’s average mobile share remains far behind Plus500’s dominance. While few other brokers disclose mobile-specific figures, there is a gradual shift toward mobile platforms. Industry-wide, mobile trading only exceeded 60 percent in Q1 2025, despite steady growth since 2021.
So why is Plus500 so far ahead? The broker points to its strategic “mobile-first approach,” first outlined in its 2024 annual report. The firm credits its “unique system architecture and mobile product offering… every customer interaction is designed to have the same look and feel” across devices, which has fueled exceptionally high mobile engagement. Additionally, Plus500 says its approach is tied to mobile-focused marketing strategies, and it will “continue to focus on innovation in the mobile and tablet space.”
Smartphones Drive Brokers Toward Mobile Apps
CFD brokers began investing in mobile apps early in the smartphone era. Saxo Bank was among the pioneers, launching an iPhone app in 2008 that allowed users “to manage fully their positions and orders across multiple asset classes and to check their account.” Swissquote and City Index soon followed, with CMC Markets, FXCM, OANDA, and IG Group joining later. Plus500 — now arguably leading mobile trading — debuted its iPhone app in 2011.
Third-party platforms like MetaTrader and cTrader also released mobile versions early on, serving as entry points for many CFD brokers into mobile trading before they built proprietary apps. Today, many brokers are enhancing their apps with distinctive features to attract users.
Popularity in the CFD app space is also reflected in download numbers and app store rankings. On Google Play, Exness and Plus500 lead with over 10 million downloads each. eToro, which has also crossed 10 million downloads, has shifted focus from CFDs toward competing with Robinhood.
In the UK, Trading 212 ranks 5th in the finance category on iOS and 12th on Android, though it is now more centered on physical shares than CFDs. IG Group — the UK’s leading CFDs broker — sits at 167th in Apple’s App Store finance category and has over 1 million Android downloads. Capital.com surpasses IG with a 134th App Store rank in the UK and over 5 million downloads on Google Play.
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