Webull Thailand Signs Agreement to Acquire Pi Securities

Webull Securities (Thailand) has signed an agreement to acquire Pi Securities Public Company Limited, a brokerage firm with more than 50 years of experience in Thailand’s capital markets.

The transaction will be available through a share purchase agreement between Webull Thailand’s direct parent company and Country Group Holdings Public Company Limited (CGH), the controlling shareholder of Pi Securities. Under the agreement, Webull will purchase all shares held by CGH in a deal that values Pi Securities at approximately US$100 million.

The acquisition has not yet been finalized and remains subject to customary closing conditions, including regulatory clearances and shareholder approvals. Details of the proposed transaction were available to the Stock Exchange of Thailand (SET) on June 29, 2026, in line with applicable listing requirements.

Webull Thailand Signs Agreement to Acquire Pi Securities

The deal marks another step in Webull’s expansion across Southeast Asia while strengthening its presence in Thailand’s financial services sector. The company said the acquisition reflects its confidence in Thailand’s capital markets and the long-term value of Pi Securities, citing the firm’s established client base, market expertise, investment product capabilities, and decades of experience serving local investors.

Following completion, Webull plans to combine its digital investing platform with Pi Securities’ knowledge of Thailand’s capital markets. The integration is going to broaden the range of investment products available to clients while supporting the development of a more comprehensive investment ecosystem for Thai investors.

Chonladet Khemarattana, Chief Executive Officer of Webull Thailand, said the company will prioritize clients and investment consultants from both organizations throughout the transition while maintaining service standards.

He added that the investment will combine Webull’s technology, infrastructure, and platform development capabilities with Pi Securities’ market expertise, investment products, and client service experience. According to Khemarattana, bringing these strengths together is going to strengthen the company’s competitive position and support sustainable long-term growth in Thailand’s investment industry.

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