Webull Strengthens Crypto Access with Australian Trading Launch

Webull strengthens crypto access by offering Australians seamless entry into digital assets through competitive, low-cost trading. It rolled out cryptocurrency trading for local investors, giving access to leading digital assets just one day after the brokerage reinstated crypto services on its main US platform.

Webull Strengthens Crypto Access Across 14 Global Markets

According to the company, the Australian launch includes competitive fees with a 30-basis-point spread, making Webull one of the lowest-cost crypto trading providers available. Trading will be accessible via individual accounts, Self-Managed Super Funds, trusts, and company structures.
“The addition of cryptocurrencies and digital tokens to the Webull platform represents the next phase of our ongoing mission to provide Australian investors with the freedom to trade what they want, when they want,” said Rob Talevski, CEO of Webull Securities Australia.

For the rollout, Webull partnered with Coinbase Prime to supply custody, trading infrastructure, and real-time data feeds. This partnership follows the same model used in other regions where the company has relaunched crypto offerings after a two-year suspension.

Momentum Builds After US Relaunch

The Australian debut comes just after reintegration of crypto trading into Webull’s main US application. Since 2023, American customers had been required to use a separate Webull Pay app to access crypto. The relaunch restored trading for over 50 tokens, including Bitcoin, Ethereum, and Solana.

Anthony Denier, US CEO and Group President, explained that the shift resolved frustration among users forced to juggle multiple apps. Webull had halted digital asset trading on its primary US platform in 2023, pushing customers to adopt a standalone app instead.
“Our mission has always been to deliver a streamlined, user-centric investing experience,” Denier explained. “By reintegrating crypto trading into the Webull app, we are making it easier for customers to access and manage their entire portfolio, whether they’re trading stocks, options, or digital assets.”

Brazil acted as the pilot market for integrated crypto trading, with the firm successfully bringing back digital assets there last month. That experience gave executives confidence to proceed with further global expansion.

Strategic Positioning and Future Markets

Webull had been signaling its crypto ambitions before the Australian expansion. In July, it merged Webull Pay LLC into its parent entity, a move designed to unify crypto operations and prepare for wider international rollouts.
“The improving clarity of cryptocurrency regulations, both in the United States and internationally, underlies our decision to bring crypto trading back to our platform,” Denier said during the July restructuring announcement.

The firm intends to introduce digital asset trading in more regions in the near future, though it has yet to name which markets are next. Webull, which established its Australian presence in 2022, now counts more than 24 million registered users across 14 countries and is listed on NASDAQ under the ticker BULL. It has also deepened ties with Coinbase, having worked with its Derivatives division in 2023 to provide Bitcoin and Ethereum futures to US retail traders.

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