Equiti Group Three-Year Agreement With Jordan Tennis Federation

Equiti Group has announced that Equiti Group Limited (Jordan) has signed a new three-year agreement with the Jordan Tennis Federation, becoming the federation’s Official Partner from May 2026 through April 2029.

Under the agreement, Equiti will support the federation’s national and international programmes and events as part of efforts to expand the reach of tennis and padel across Jordan. The partnership will also focus on strengthening engagement with local communities and supporting the next generation of athletes.

The collaboration forms part of Equiti’s broader involvement in community and youth-focused initiatives across the region. As part of the arrangement, Equiti will receive naming rights to the federation’s Junior Tennis Initiative (JTI), a programme designed to encourage participation in sport while helping young athletes develop skills, confidence, and access to future opportunities both on and off the court.

Equiti Group Three-Year Agreement With Jordan Tennis Federation

Tennis and padel have continued gaining traction across Jordan and other parts of the Middle East in recent years. Through this partnership, both organisations aim to support wider participation in the sports while contributing to their long-term development at grassroots and competitive levels.

Lutfi Shahin, Managing Director of Equiti Group Limited (Jordan), said the company sees sport as an important platform for youth empowerment and personal development.

“We are extremely proud to launch this three-year strategic partnership with the Jordan Tennis Federation and invest in the next generation of Jordanian athletic talent. At Equiti, we believe sport plays a crucial role in empowering youth, shaping ambition, discipline and future success,” Shahin stated.

Khaled J. Naffa, President of the Jordan Tennis Federation, described the agreement as more than a sponsorship deal, adding that it represents an investment in the future of Jordanian sport and young athletes.

According to Naffa, Equiti’s support will help provide players with access to resources, development opportunities, and international exposure needed to compete at higher levels and represent Jordan internationally.

The partnership marks another step in Equiti’s ongoing involvement in regional sports, youth engagement, and community development initiatives.

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