Axi’s sponsorship initiatives showcase ‘The Mentality Edge’

Axi’s sponsorship initiatives feature ‘The Mentality Edge’, highlighting strategic partnerships and competitive prowess with Manchester City Women players. Axi, an online FX and CFD broker, wrapped up the 2023/24 football season by launching their new campaign, ‘The Mentality Edge’. This campaign stars Manchester City Women players, emphasizing strategies for enhancing competitive prowess.

Axi’s sponsorship initiatives: From ‘Select Your Edge’ to ‘The Mentality Edge’

This season, Axi broadened its sponsorship efforts, starting with their partnership announcement last year with LaLiga’s Girona FC as the LATAM Online Trading Partner. They later introduced the Axi Penalty Challenge, aimed at the LATAM audience during spring.

Hannah Hill, Axi’s Head of Brand and Sponsorship, described the campaign’s goal, stating, “Collaborating with Man City players is consistently thrilling, and our latest campaign is no different. The Mentality Edge marks our inaugural collaboration with Man City Women, of which we are immensely proud.”

“Not only did we have an incredible time creating content, but we’re also thrilled to emphasise the message that when it comes to achieving potential success and finding the edge, the essential qualities remain the same: preparation, strategy, and trusting the process.”

Earlier, Axi’s ‘Select Your Edge’ campaign featured notable Manchester City figures like Erling Haaland, Kyle Walker, and Rodri, unveiling new service offerings. In addition to ties with Manchester City and Girona FC, Axi has partnered with Esporte Clube Bahia in Brazil and appointed English international John Stones as their Brand Ambassador.

Axi disclosed a substantial surge in crypto CFD trading volume, hitting US$16.7 billion in March, a sharp rise from US$7.6 billion in January and US$10.4 billion in February, according to Finance Magnates. Louis Cooper, Axi’s Chief Commercial Officer, highlighted a tenfold increase compared to the first quarter average, with 1.5 million crypto CFD trades completed last month.     

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