Swissquote’s Yuh Sees Growth with Early Profitability

Swissquote’s Yuh sees growth, achieving early profitability as user accounts surge and customer assets double in value. Yuh, the mobile-first finance app developed by Swissquote and PostFinance, reported a profit of CHF 1.7 million in 2024—its first profitable year since launching in May 2021. The announcement on Tuesday also emphasized the app’s sustained expansion.

“We originally planned to break even by 2025—proof that a well-thought-out strategy, decisive action, and an unwavering focus on our customers can achieve great things,” said Markus Schwab, CEO of Yuh.

Swissquote’s Yuh Sees Growth as User Base Expands

In less than four years, Yuh has attracted over 300,000 users, with a 48% increase in accounts in 2024. Moreover, customer assets doubled, reaching CHF 3 billion.

Developed as a joint effort between Swissquote and PostFinance, Yuh consolidates payments, savings, and investments into a single platform, making financial management more accessible. It offers access to over 100 popular stocks, cryptocurrencies, thematic investments, and ETFs.

“Yuh’s success demonstrates that we are well-positioned to continue growing and driving innovation,” said Marc Bürki, CEO of Swissquote. “Our focus is on sustainable growth and continuous development. With a clear strategy and the right drive, we will keep setting new standards in the financial world.”

Yuh’s Rapid Expansion

Swissquote also concluded 2024 with “better than anticipated” financial results, generating around CHF 655 million in revenue and a pre-tax profit expected to surpass CHF 345 million. This represents a substantial rise from 2023, when the broker reported CHF 530 million in revenue and CHF 255 million in pre-tax profit—showing a 23.5% revenue increase and a 35.3% rise in pre-tax earnings.

Additionally, Swissquote revealed that client assets on its platform climbed to CHF 76 billion by the end of 2024, with net new inflows reaching CHF 8.3 billion.

Yuh’s rapid growth and early profitability highlight its strong market position and the effectiveness of its strategic vision. With Swissquote and PostFinance backing its continued expansion, the app is well-positioned to drive further innovation in digital finance. Meanwhile, Swissquote’s impressive financial performance underscores its resilience and ability to capitalize on market opportunities. As both Yuh and Swissquote continue their upward trajectory, their commitment to sustainable growth and customer-focused solutions will likely shape the future of the fintech industry.

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