Broadridge ProxyVote Update to Expand Pass-Through Voting

Broadridge Financial Solutions announced a new update for its ProxyVote platform for extending Pass-Through Voting across the asset management sector.

The new experience allows eligible investors to review and select a preferred voting policy immediately after completing their proxy ballot on ProxyVote. Investors accessing proxy materials through secure email links, mobile devices, or desktop computers can move through the process in the same session, without shifting to another platform or completing extra steps.

Vanguard will be the first asset manager to use the capability through its Investor Choice proxy voting program. The program gives index fund investors the option to participate in corporate governance by selecting voting policies aligned with their preferences. Integration within ProxyVote is going to simplify participation for investors who hold Vanguard funds through third-party brokerage platforms.

Broadridge ProxyVote Update to Expand Pass-Through Voting

“Investor expectations are evolving rapidly; they want choice, transparency, and a direct role in corporate governance, and Broadridge is ready to work with asset managers to simplify participation, remove friction, and make individual investor engagement scalable,” said Swatika Rajaram, President of Bank and Broker-Dealer Solutions at Broadridge. She added that embedding Pass-Through Voting within ProxyVote connects the decision moment with the tools investors already use.

According to David Reiner, Head of Investor Choice at Vanguard, the firm views the program as a way for index fund investors to take part in governance decisions. Reiner said the integration with Broadridge’s ProxyVote system will make participation easier for both investors and financial advisors who access Vanguard funds through external platforms.

Also, ProxyVote serves tens of millions of investors each year through its website, mobile application, and related digital channels. With the new workflow, eligible investors can select or modify Pass-Through Voting preferences right after submitting their direct proxy votes.

Broadridge stated that its Pass-Through Voting framework currently covers shareholders in more than 600 funds representing over $8 trillion in assets. Two years ago, the figure stood at roughly 100 funds.

The company said additional asset managers are expected to join after the upcoming proxy season, extending Pass-Through Voting through Broadridge’s network of more than 1,100 banks and broker-dealers and reaching millions of investors globally.

For more broker reviews, visit Broker Reviews.