XTB Enters France, Eyes 7 Million PEA Users

XTB enters France with PEA accounts, aiming to attract 7 million users through tax-efficient investing options. Publicly listed Polish fintech XTB (WSE: XTB) has added French PEA (Plan d’Épargne en Actions) accounts to its investment platform, strengthening its strategic push to attract long-term investors across Europe.

This move builds on the introduction of similar tax-advantaged account options in Poland and the United Kingdom last year, as XTB aims to solidify its appeal among passive retail investors.

XTB Enters France with PEA Accounts

By the end of 2023, over 7 million French investors held active PEA accounts, which provide tax incentives for investing in stocks and ETFs focused on the European Union and European Economic Area.

“We aim to provide our clients with an investment application where their money can work in multiple ways, both short and long-term,” said Omar Arnaout, CEO of XTB. “Investment accounts offering tax benefits are often chosen as the most beneficial option when beginning an investment journey.”
XTB will apply its standard commission policy to the PEA accounts, enabling users to trade stocks and ETFs with zero fees up to a monthly volume of €100,000. The company sees this pricing model as a strong competitive edge in the French retail investment landscape.

In France, where active CFD traders are fewer than 30,000, this strategic shift may prove beneficial. Given France’s population, this figure is quite small. In contrast, 117,000 individuals actively trade CFDs in Poland, XTB’s domestic market.

Efforts to attract more long-term investors appear to be effective. According to FinanceMagnates.com, XTB’s trading volume on April 7 tripled its pandemic-era peak during a spike in market volatility triggered by Trump’s tariffs.

Investment platform upgrade

The PEA account launch aligns with XTB’s broader initiative to roll out tax-efficient investment products across leading European markets. Earlier, the firm introduced IKE (Individual Retirement Accounts) in Poland and ISA (Individual Savings Accounts) in the UK to capture a larger share of the long-term investment market.

“After Poland and the United Kingdom, we have chosen France, where PEA accounts are highly popular,” added XTB’s CEO. “I believe that with this new offering, we will be able to strengthen our competitive position and significantly scale our business in this country.”

This growth strategy comes as European retail investors increasingly favor tax-optimized investment options amid economic uncertainty.

The inclusion of PEA accounts also represents another step in XTB’s expanding product roadmap. The company is enhancing its eWallet with support for more currencies and benefits for multi-currency card holders, alongside efforts to launch options trading and physical crypto trading capabilities.
Founded in 2004, XTB now serves nearly 1.5 million clients around the world via its online and mobile platforms. In 2024 alone, the firm added 500,000 new clients, with revenues rising 16% to nearly 1.9 billion PLN.

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