Pepperstone Partners with UFC: Expanding Brand Reach in Asia

Pepperstone Partners with UFC which expands brand reach in Asia through strategic sponsorship and growing regional popularity. Australia-based forex and contracts for differences (CFDs) broker Pepperstone announced on Monday its latest venture into sports sponsorship, partnering with the Ultimate Fighting Championship (UFC) in Asia. The deal establishes Pepperstone as UFC’s Official Partner in Asia, expanding the broker’s presence in the sporting world.

Pepperstone Partners with UFC for Regional Sponsorship

“We choose to partner with like-minded organisations focused on a shared passion, drive, and commitment to raising the game, and we look forward to building a winning partnership together,” remarked Tamas Szabo, Group CEO of Pepperstone.

This alignment is strategic. UFC’s audience, predominantly males aged 18-34, mirrors the demographics of day traders, also dominated by males within the same age range. However, participation among women in trading is on the rise, according to Quantified Strategies.

The sponsorship aims to strengthen Pepperstone’s brand in Asia, where it is expanding services. Simultaneously, UFC’s popularity is growing in the region, boasting over 400 million fans.

A New Era in Sponsorship

UFC’s digital footprint is immense. Its X (formerly Twitter) account has 12.8 million followers, while its Instagram page reaches 44.7 million. On Facebook, UFC commands 36 million followers, and its YouTube channel has 19.2 million subscribers. Additionally, the separate UFC Asia X account has 46.6K followers, reflecting the organization’s growing focus on the region.

However, the extent of Pepperstone’s access to UFC’s global social media channels remains uncertain. The announcement did not specify whether the broker’s branding would appear beyond regional platforms or detail the media rights included in the deal.

“We’re looking forward to working with the great team from Pepperstoneto leverage our platforms to drive awareness for their brand among our massive fan base, one of the most loyal and passionate in all of sports,” stated Nicholas Smith, Vice President of Global Partnerships for TKO.

Strengthening Sports Ties

Sports partnerships have become a favorite marketing tool for brokers. Recently, NAGA Group named boxing icon Mike Tyson as a brand ambassador, while MMA fighter Conor McGregor previously represented XTB, now promoted by football star Zlatan Ibrahimović. Across various sports, numerous brokers continue to leverage sponsorship deals to boost their brand visibility.

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