Plus500 Reports Modest 2025 Results Across Key Metrics

Plus500 Ltd (LON: PLUS) reported its preliminary 2025 results, delivering single-digit percentage gains in revenue, EBITDA and net profit. The company turned in a stable—though largely unspectacular—performance as it continued to expand its non-OTC business and focus on higher-value clients.

Plus500 generated $195 million in revenue during Q4, a 6.5% increase from Q3. However, both Q3 and Q4 results fell short of Q1 and Q2, when revenues exceeded $200 million. Q4 EBITDA slipped 1.2% quarter-on-quarter to $80 million.

For all of 2025, Plus500 reported revenues of $792.4 million, a 3% rise from 2024’s $768.3 million. Net profit increased 3% to $281.3 million, up from $273.1 million the prior year. The company’s quarterly top- and bottom-line results remained notably stable throughout 2024 and 2025, showing far less volatility than in earlier periods.

Plus500 said it delivered strong operational performance in 2025 by prioritizing higher-value customers and expanding its platform offering.

• Active Customers: Fell slightly to 242,440 (2024: 254,138). Q4 Active Customers came in at 123,122, down from 136,658 in Q4 2024.
• ARPU: Rose 8% year-on-year to a record $3,268. Q4 ARPU reached $1,580, up from $1,338 a year earlier.
• New Customers: Declined to 104,902 (2024: 118,010), including 26,093 added in Q4.
• AUAC: Improved significantly, falling 13% to $1,267 (2024: $1,456).
• Average Deposit per Active Customer: Jumped to a record ~$26,900, more than doubling 2024’s ~$12,000.
• Customer Trades: Increased sharply to 69 million from 56 million in 2024.

The company said these metrics demonstrate the effectiveness of its technology-driven operating model, its big-data-powered marketing strategy, and its focus on disciplined ROI.

Plus500 Reports Modest 2025 Results Across Key Metrics

In 2025, Plus500 advanced several long-term initiatives:

• Scaling its non-OTC business, which is now a key growth engine
• Strengthening its position as an institutional market-infrastructure provider
• Enhancing its global regulatory footprint
• Increasing platform diversification
• Integrating AI-driven marketing technology to optimize acquisition costs

Plus500 said its positive momentum has carried into 2026, supported by favorable market conditions and strong operational performance. Early-year progress includes:

• Launching prediction markets products for U.S. B2C customers
• Completing the acquisition of Mehta Equities in India

The company expects its diversified business model, robust balance sheet and expanding regulatory presence to drive further growth. The board said it expects 2026 results to exceed current market forecasts.

CEO David Zruia said the company made “accelerated strategic progress” in 2025.

“We successfully scaled our non-OTC business into a key growth driver, bolstered our position as a trusted provider of institutional market infrastructure, and continued to deliver a strong financial performance with significant shareholder returns,” he said.

Zruia added that Plus500 entered 2026 with “positive momentum across global financial markets” and highlighted the launch of prediction markets and the Mehta acquisition as early milestones.

He said the company’s proprietary technology, regulatory expertise and disciplined capital-allocation approach place it in a strong position to continue “delivering strong operational execution, innovation, growth and attractive compounding shareholder returns over the medium- to long-term.”

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